Metro Bank has unveiled its new service-based customer model after receiving its banking licence from the Financial Services Authority (FSA).
As the first new bank to be launched in London for almost a century, the organisation plans to open its first two branches in the city by June.
It will then open two more branches in London this year, eight the following year and 12 in 2012.
The new bank, which intends to have launched at least 200 branches within the next ten years, will be open seven days a week.
Chief executive and co-founder Anthony Thomson said: "We are looking to compete with high-end retailers rather than other banks for sites."
The bank will employ more tellers than the existing big four firms and will ensure its call centres remain in London, Mr Thomson explained.
Metro Bank, which is backed by US billionaire and former Commerce Bank owner Vernon Hill, has also pledged to return to core banking values.
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