Financial advisers should improve their understanding of ethical finances so that they can better direct their clients, according to industry experts.
The UK Social Investment Forum (UKSIF) has said that different consumers expect different results from ethical or environmental investments and advisers should be able to show people where to place their money effectively.
Penny Shepherd, chief executive of the UKSIF, said that the forum is encouraging customers to consider the ethics of their finances and to turn to financial advisers for information.
She added: "Consumers either want to encourage companies to behave more responsibly and they want to provide finance for the new solutions we need for a more sustainable lifestyle.
"Our message to consumers is that there are a range of approaches, with the help of a financial adviser, understand what the range is and pick the one that works best for you."
The first National Ethical Investment Week is being held by UKSIF on 18-24th May and is backed by the financial services industry and community groups.
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