Banking and finance firms such as Abbey and HBOS have already introduced products aimed at attracting new students for the coming university term.
Lenders have started tempting students starting this autumn with a variety of deals, ranging from free mobile broadband to railcards, said price comparison site moneysupermarket.com.
It also believes that freshers will be more likely to seek assurance through competitive interest rates and larger interest-free overdrafts, with Halifax and Bank of Scotland offering £3,000 from day one.
Kevin Mountford, head of current accounts at the site, said: "Banks have always been keen to catch people at an early age because over a quarter of people stick with one bank throughout their working life.
"Banks are therefore keen to offer tempting gizmos and gadgets to entice students."
Mr Mountford reiterates that overdrafts have to be paid back at some point, with many students applying to graduate recruitment sites soon after finishing their studies.
A recent survey from NatWest indicated that a growing number of students were considering taking term-time jobs to help them cover the cost of their courses.
