A report from peoplemanagement.co.uk has found that, despite the recession in which many large and trustworthy brands are being toppled, brand identity can still earn a company the best new graduates.
Accountancy graduates could well find themselves in a difficult situation choosing a company to work for at present.
However, a recession should still allow some companies to flourish, and accountancy graduates could research companies well-positioned to survive the present downturn.
Awarded the 'Best Company to Work For' by the Times recently, KPMG is singled out by the report as an explanation of the power of brands, despite the uncertain times.
The peoplemanagement.co.uk report quoted Rachel Campbell, head of people at KPMG, as saying: "We've been working hard on internal communications with our people, and making our leadership visible.
"Recession does not necessarily have to mean reduced engagement - in fact, it can mean that engagement rises if your people see that it is tough outside and that all of us inside the company are standing together."
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