New report names world's top banking brands

02 February 2010 In Financial Careers

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New report names world's top banking brands The fourth edition of The Banker magazine and Brand Finance's Banking 500 annual review has named the world's top banking brands.

HSBC came out on top of the list of bank brands for the third consecutive year, with its brand value seen to have risen by 12 per cent to $28.5 billion (£17.9 billion).

The report directly compares brand value in the banking sector and looks at how the industry has recovered, measuring companies by brand strength and brand value from the end December 2009.

Ranking as the second most valuable banking brand was Bank of America, which was found to have seen an increase in its brand value of 24 per cent to $26.1 billion.

"The value of the Top 500 global bank brands is now four per cent higher than in 2008, prior to the banking crisis," chief executive officer of Brand Finance David Haigh said.

It was also discovered through the report that the number of European banks has increased from 174 to 197 and the number of UK banks has fallen from 24 to 22.

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