Skip to main content

How to Utilise Social Media as an Accountant

Written by: Evie Courtier
Published on: 6 Mar 2024

Social media

Social media opens a myriad of opportunities for those in the accounting world, from building your professional brand, enhancing your network, and staying up to date on industry trends. Whether you’re an Accounts Assistant looking to climb the career ladder to an Accountant job role, or a Finance Director thinking about starting your own accounting practice, building your online profile can reap both professional and personal benefits.

With the development of social media networks, from ingrained AI-tools, to new platforms and trends, it’s wise to keep your online presence professional, informative, and up to date. GAAPweb has created this best practices guide, to help you utilise social media to its full potential as a job seeker or professional looking to build their online brand.

Key benefits of social media for accountants:

Social media is a valuable tool for a multitude of reasons; it offers a cost-effective way to reach a wider audience, build your brand, and engage with clients/companies on a more personal level. By being active, engaging, and offering value, you can start to reap the benefits of:

• Building expertise in different areas
• Developing your professional network
• Keeping up with the latest news and trends in the accounting world
• Showcasing your skills and knowledge
• Interacting with clients or colleagues
• Researching companies and firms you aspire to work for

Nevertheless, in order to see results from social media, you must build a strategy, focusing on the following key questions:

• Why do you want to use social media?
• Who do you want to appeal to or connect with?
• What do you want your content to say about you?

Building your social media strategy:

1) What social channels will you harness?

Each social channel has its own unique selling point - LinkedIn is known for its professional networking opportunities, X (Twitter) is advantageous for quick updates and industry news, and Facebook / Instagram / TikTok are useful for showcasing your firm's culture and values. Choosing the platforms that align with your target audience and personal/business goals, is a crucial first step in social strategy.

As a jobseeker, optimising your online professional profiles, such as LinkedIn and X, by including your qualifications, experience, and key accounting skills, helps to establish you as a qualified candidate in your field. When building a portfolio, ensure to use industry-specific keywords to make your profile searchable. Joining relevant groups, following companies you're interested in, and engaging in discussions, all leads to increased visibility.

2) What form of content will you produce?

As an active social user looking to build your online presence, it’s crucial that you only share valuable information that resonates with your audience. From tax tips to industry updates and financial advice - drawing on your audience’s needs and wants is vital when looking to drive traffic to your social pages and website. The GAAPweb social networks interact with relevant partners and industry leaders, and ensure that all content is on-topic and useful to our audience.

Find us on:

• Instagram: @gaapweb_uk
• TikTok: @gaapweb_uk
• Facebook
• LinkedIn
• X

As a jobseeker in the finance field, following and engaging with GAAPweb’s social media helps to keep you up to date with our latest tips, jobs, survey’s and article content, from CV and interview tips, news and insights, and the best ways you can optimise your profile.

3) How will you network and engage?

Social media is all about interaction. Joining relevant groups on LinkedIn, participating in X chats, and commenting on posts related to your industry, all help to boost your online visibility and establish you as an authority in your field. As a job seeker, social media can be an excellent tool to demonstrate your knowledge and skills. Sharing posts about current trends in accounting or financial forecasting, commenting on posts from industry leaders or writing articles on LinkedIn helps to position yourself as a thought leader.

As we know, networking is crucial in today's job market. Attending virtual events or webinars advertised on social platforms, and engaging with posts by liking, sharing, commenting, all help to build your online presence.

4) What companies will you research?

Social media enables you to research potential employers on a company-level, giving you an understanding of their company culture, values, and recent news. This information can be invaluable during interviews, the writing of your cover letter, or even when adapting your CV.

See our ‘Finance Interview Questions: Your Fundamental Guide’, and ‘Five Steps to a Top-Tier Finance CV | Examples, Tips and Templates’ to give you an overview on how to excel in CV writing and interview stage.

5) How will you measure your success?

In order to measure success for your social media engagement, set clear goals and regularly review your performance against these objectives. As a job seeker, remind yourself that social media is a powerful tool in your job search arsenal. Use it wisely to enhance your accountant job search and you could soon be stepping into your new role.

Ready to commence your job search? At GAAPweb we advertise the latest Accountant jobs, as well as senior and management roles from Finance Manager to CFO level. View the latest vacancies and start your job search today.

Looking to hire an accountant? Advertise with us - find out more at GAAP Recruiter Services.